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PESTEL Analysis: How to Evaluate External Influences

Jim Schreier Nov 5, 2023
PESTEL Analysis: How to Evaluate External Influences

Strategic Planning

The most overarching reason for conducting a PESTEL analysis is that it helps organizations assess the external factors that may impact their business environment.

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“The future will always surprise us. But we needn’t be dumbfounded.”

— Kenneth Boulding

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We learn from history that we do not learn anything from history.

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Copyright © 2026 Finding the Future Faster | Jim Schreier and Joel Barker

Copyright © 2026 Finding the Future Faster | Jim Schreier and Joel Barker